James Webster


Rok Financial

Long Island native James Webster is a serial entrepreneur with more than two decades of financial services industry experience. Having developed a strong work ethic early in life, he began managing various sales floors at 18 years old, amassing knowledge in small business financing and payment processing. He then went on to learn the different facets of the mortgage industry by working on the residential side until 2007. Three years later, his innovative thinking and passion for helping small business owners led James to serve as co-founder and CEO of National Business Capital in New York. Over the next 10 years, the company would be ranked among the Top Places to Work in Long Island, and his team would help to secure over $1 billion in financing for nearly 100,000 small businesses nationwide. Today, James is the Founder and CEO of ROK Financial; a New York-based financial lending institution focused on commercial capital and small business financing options.

Launched in July 2020, ROK Financial took off at a lightning-fast pace, filling with immediate demand for commercial financing products ranging between $25,000 and $10 million. ROK offers a wide variety of products and services including SBA loans, equipment financing, small business term loans, and much more, with direct access to the top fintech and commercial lenders in the Nation. The team is currently averaging hundreds of transactions per month, resulting in tens of millions of dollars distributed to small businesses on a monthly basis. “Small businesses are the heartbeat of the nation and have shaped the country that we are today. We’re happy to see that our streamlined process, revolutionary technology, and knowledgeable team of experts are empowering them to create new opportunities to thrive,” says Webster. In the spring of 2021, James’ desire to help people compelled him to launch a new franchise-like arm of ROK—the Remote Sales and Education Platform—a model designed to create business opportunities for individuals.

In addition to his role as CEO at ROK, James owns other businesses in Long Island as well as serving as co-chairman of the Small Business Financing Association Broker Council.

When James is not running the business’ he can usually be found James outdoors, some of his pastimes include fishing, golfing, tennis, boating, skiing, hiking, or taking a ride on one of his Harleys. But James’ true passion is his family. James is married to his wife Melissa of 15 years; they live in eastern Long Island with their two children, Lilyanna and Jameson.

“The difference between working hard and hardly working tends to be the excuse you let yourself believe.”

-James Webster