Justin Bakes

Co-Founder and CEO

Forward Financing

Justin Bakes has nearly 20 years of experience in the financial services industry and is dedicated to helping more small business owners reach their full potential.

Justin started his career in investment banking at UBS Investment Bank and in mergers and acquisitions for a global public distribution company. It was this banking experience where Justin identified the underserved small business market, inspiring him to bring financial opportunity to this group.

Since he co-founded Forward Financing in 2012, the company has provided over $1.3 billion in funding to more than 33,000 small businesses nationwide. Forward Financing has been recognized by Inc. Magazine for each of the past five years as one of the fastest-growing private companies in the country and by the Greater Boston Chamber of Commerce as the 2021 Small Business of the Year for Impact.

Justin has a B.S. from Boston College, is an active member of Young Presidents’ Organization (YPO) and currently resides in Boston, Massachusetts with his wife and two young children.